
Neiman Marcus has rebranded its nearly century-old Christmas catalog as “The Holiday Book.” The luxury department store says the change was made for inclusivity, but the decision has sparked backlash among Christians who see it as part of a broader effort to erase their traditions from public life. The shift is viewed by many as a move to make Christmas less central in an increasingly politically correct society.
The company’s spokesperson claimed the change was meant to make the catalog more welcoming to all customers. The new version still includes its usual lineup of luxury items, but without the word “Christmas,” many feel it distances itself from the holiday’s Christian origins. Critics argue that this is another example of companies turning their backs on the traditions that have built their customer bases.
Chief Brand Officer Nabil Aliffi described the decision as part of a strategy inspired by the brand’s historical roots. Aliffi emphasized that the marketing plan would create an “extraordinary” shopping experience, blending elements from the brand’s past. However, many shoppers and critics argue that removing “Christmas” is not about history but about avoiding Christian themes altogether.
Employees at Neiman Marcus have also voiced concerns. One anonymous employee told the New York Post that the CEO’s emphasis on diversity and inclusion has overshadowed the company’s focus on growth. They expressed frustration, noting that their job security could be at risk if these priorities continue to take precedence over business needs.
Another staff member revealed that workers were not informed of the change in advance. Instead, they discovered it through a news article, adding that the leadership team appears more concerned with pushing personal agendas than serving their customers.
For Christians upset by this decision, it may be time to consider supporting businesses that respect their values. If Neiman Marcus and other companies continue to distance themselves from Christmas, they could see customers taking their loyalty elsewhere.