
Tucker Carlson’s ALP nicotine pouch brand is making waves in the industry, with a recent survey showing that 86% of pouch users are likely to switch from Zyn, the leading competitor owned by Philip Morris International (PMI).
PMI has faced criticism from conservative consumers for its political contributions, including donations to Vice President Kamala Harris’ campaign, and its focus on diversity and inclusion policies. These practices earned the company a “Woke Alert” from Consumers’ Research, further fueling dissatisfaction among its user base.
Carlson launched ALP with Turning Point Brands as a direct challenge to Zyn, aiming to provide an alternative for consumers seeking a product free from political overtones. The brand’s slogan, “Bye Zyn. Buy Alp,” reflects its mission to cater to users disillusioned with PMI’s corporate agenda.
ALP’s initial success signals a growing demand for products that align with conservative values. Industry experts suggest the brand could significantly impact the nicotine market, particularly as more consumers seek to distance themselves from companies perceived as overly politicized.
The pouches, which come in several flavors and strengths, are now available nationwide, further solidifying ALP’s presence in the market. With its rising popularity, Carlson’s brand is poised to reshape the competitive landscape, challenging Zyn’s dominance.
This trend reflects a broader cultural shift in consumer behavior, where purchasing decisions are increasingly influenced by political and cultural values.